The Green-Sports movement not only grew in 2014, it matured. Yes, the growth came from new LEED Certified stadia/arenas and from many more Zero-Waste games. Maturity comes from the fact that greening is increasingly the rule rather than the exception. With this maturity comes responsibility. In 5T Sports Blog’s case, our responsibility is to offer our readers a Best/Worst of Green-Sports, 2014.
While this is our first run at calling out these examples, we’d appreciate your feedback. Maybe next year we can entice
GREENEST SPORTS LEAGUE
The National Hockey League (NHL) broke new ground with the issuance of the first-ever sustainability report sanctioned by a North American sports league. You really should read it. The report is rigorous–it measured the league’s CO2 footprint from Scope 1 (direct), Scope 2 (indirect) and even some hard-to-get-at Scope 3 (other indirect) emissions, like NHL League and Club business air travel, as well as waste disposal at NHL arenas and offices. And, as the saying goes, “what gets measured gets managed”: Measured league Greenhouse Gas (GHG) emissions declined 28% from the 2011-2012 to 2012-2013 season!
GREENEST NEW STADIUM
While the 49ers have been a disappointment on the field, at least that less than stellar play has taken place at our Greenest New Stadium. Levi’s Stadium, the club’s new LEED Gold home in Santa Clara, which opened in August, gets major plaudits for its green roof, recycling 86% of its water, on-site solar, access to mass transit and many other greening features. That greenness, which has set the bar for all new stadia going forward, will be on display for the world to see when Levi’s Stadium hosts Super Bowl 50 in February, 2016.
BEST TEAM ON AND OFF (GREENING-WISE) FIELD
Ohio State University (or, to Buckeyes fans, THE Ohio State University) will play in the first-ever college football playoffs on New Year’s Day vs. Alabama. That is a big deal. Perhaps an even bigger deal (or to Buckeyes fans, a close second) is that Ohio State’s 7 home football games this season were all Zero-Waste –which means they diverted 90% or more of the waste from the landfill, produced by over 106,000 fans at Ohio Stadium (aka The Horseshoe).
LEAST GREEN NEW STADIUM PROJECT
What were the Atlanta Braves thinking? I’m not talking about the artist’s rendering of their planned new stadium, SunTrust Park, scheduled to open in 2017, showing the Braves losing on the scoreboard (http://espn.go.com/espn/story/_/page/instantawesome-atlantabraves-141215/new-renderings-future-atlanta-braves-stadium-accidentally-show-braves-losing). Honest mistake, that.
No, what garners the Braves this unwanted but deserved award is that the club decided to buck the trend of building stadia and arenas in urban areas, close to mass transit. Instead, they are moving to the suburbs, in Cobb County northeast of downtown Atlanta, next to the confluence of two already super-crowded highways, I-85 and I-285. There will be bus access to the new ballpark and maybe a trolley line. Unfortunately, the MARTA light rail system does not go anywhere near the stadium. When one considers that transportation is, by far, the largest source of carbon emissions associated with sports events, one has to think that Braves management either didn’t factor sustainability/the environment into their decision on the stadium site. Or they did think about it and decided it’s not a big deal. I’m not sure which is worse.
And the thing is, the club’s current downtown home, Turner Field, is at least somewhat close to a MARTA line . It is a 20-minute walk from the closest stop to the ballpark, true. But there are frequent shuttles that take fans to the stadium from the station.
If the Braves were interested in greening, they would’ve built their new stadium closer to MARTA, not further away. But greening seems not to be part of their stadium site calculation, or, to be part of any of the club’s calculations, as there is nothing about sustainability on their new stadium website. Wait, they do list “lack of consistent mass transit” as a reason for leaving Turner Field, yet they go to a place where there are fewer mass transit options (maybe they are more reliable? Who knows). Yikes! The Braves clearly have earned their LEAST GREEN NEW STADIUM PROJECT designation!
SPORTS GREENWASH OF THE YEAR
The Olympic Winter Games in Sochi, Russia this February easily won this award. The Sochi Organizing Committee and their enablers at the IOC made grand proclamations about the greenness of the Games in the run up to the Opening Ceremonies. The reality? Uh, well, let’s just say if the Sochi Olympics were green, I’d hate to see what a brown Olympics would’ve looked like.
BEST GREEN SPORTS STORY OF THE YEAR
The Greening of Forest Green Rovers (FGR), a soccer/football club in England’s 5th level (the baseball equivalent would be A-League or Rookie League ball) is not the Biggest Green Sports Story of the Year but it’s certainly the Best. Club Chairman and “Zerocarbonista” Dale Vince also owns Ecotricity, an innovative clean energy/energy efficiency company based in Stroud, England.
Vince has taken Ecotricity’s disruptive, anything-green-is-possible ethos and applied it to the operations of FGR . From the first ever meat-free concessions menu in sports to searching for lighting technologies more efficient than LEDs, from the world’s first organic pitch/field to electric vehicles for all of the players, Vince and FGR are demonstrating that what the sports world thought was green is not green enough. Going forward, Vince is looking to take the FGR approach to bigger clubs. That’s a story for 2015. For 2014, Vince and Forest Green Rovers is, without doubt, the Best Green Sports Story of the Year.
And a shout-out to Dr. David Suzuki, whose incredible Blue Dot Tour inspired the citizens across Canada to ‘engage’ on behalf of our common future. Perhaps we can enlist him as a presenter next year — or as the model for the ‘5T Greenies’ Award Statuettes …….
When the New Orleans’ Hornets were presented with an opportunity to rebrand and rename the Crescent City NBA franchise, they had a rich palette of choices (Krewe, Brass, Cajuns, Blues among others). And while a few of us initially scratched our heads at the choice of ‘Pelicans’, a closer look reveals why the moniker was the most meaningful and authentic decision they could have made.
Our own Aileen McManamon provided her industry insight to Small Business BC by contributing an article featured in their ‘Growing A Business” section. Small Business BC is British Columbia’s premiere resource centre for knowledge-based business products and services. Aileen’s article “The Business of Major Events: Exploring and Pursuing High Profile Contracts” focuses on ways to properly leverage the opportunities around sports events to help grow your business profile. The article is highlighted by her “Four Reasons to Pursue Major Events Business”. Please visit Small Business BC for the full article here
Managing the lighting at a sports stadium or arena is one of the most important facets of a venue Operations Manager’s job. Its performance has to be stellar. It represents a cost that is significant that needs to be minimized. And it is a major factor in a venue’s Greening (or not). LED lights, which are both high performing and energy efficient, initially faced a slow adoption curve in the industry due to high costs. But, as the cost curve is moving down, more venues are making the switch to LEDs.
With autonomy awarded to the “Power Five” Conferences this summer, the lines of collegiate and professional sports are becoming ever increasingly blurred. While the powers of self-governance has been extended to schools and conferences, student-athletes are still held by the amateur limitations of NCAA.
‘Be More Than a Bystander’ – the tagline says it all. The Canadian Football League’s BC Lions have had an active, high visibility and multimedia-encompassing campaign against domestic violence since 2011. Yes, that’s right – 3 years and counting. How do I know this? Because they have been – true to their name – loud about it. And authentic (buzzword though it is, in this case highly applicable). More than a dozen players, front office staff, head coach and GM all giving voice to this important topic. The BC Lions didn’t hesitate when approached by the Ending Violence Association to front this public service campaign. And they could have.