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Greening The US Open

“To solve the serious environmental problems facing our planet, we need to shift our culture toward more sustainable practices. Sports are hugely influential and can play a significant role in causing a ‘green’ ripple effect of enormous proportions, encouraging industries and consumers alike to improve the choices they make every day.” Billie Jean King, 4-time US Open Singles Champion; Member, World Tennis Hall of Fame.

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Where Schools Aspire to… Nothing

The biggest news in college sports in 2014-2015 will no doubt be the brand new 4-team playoff system at the FBS (Football Bowl Subdivision) level. Another story that merits significant attention is that the Zero-Waste Movement (i.e. diverting 90% or more of waste from landfill via recycling and composting) is gaining real traction at stadia and arenas across the country.  We take a look at 3 schools moving towards the Zero-Waste route this season:

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Jul

30th

Technology

How a Shift in Focus for Tech Start-Up Could Revolutionize Baseball

“Baseball, America’s pastime.” Where, at the height of the sport, players are still able to chew tobacco; Ah, tradition! Joking aside and despite some of it’s ‘old boys club’ demeanour, Major League Baseball (MLB) has been able to change with the times. How has the MLB moved to in the 21st century? Thanks to Hollywood, the general public would point to “Money Ball” – the use of analytics to assemble the 2002 Oakland Athletics. Most recently in 2014 – implementing the new instant replay system, providing managers with a challenge system. Lastly, the formation of Major League Baseball Advanced Media “BAM” – a powerhouse in sport and entertainment.

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NFL Thursday Night Special Prime for Storytelling

If you think about it, it’s remarkable how the NFL has been able to expand itself into the behemoth sport entity that it is today. In the beginning, the NFL practically went an entire work week without satisfying their fans core desire – games. However, we all know in the 1970’s that changed with Monday Night Football (MNF). The NFL built momentum with MNF and it gave fans something to look forward to, after arguably the most loathed day of the week.

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Jul

09th

General, Social Media

Vancouver Sport’s Teams Social Media Report Cards

Back in December of 2013 we took a look at how Vancouver’s resident sport’s teams were faring with the use of their twitter and facebook accounts. We’re back to break it down a little further and to see if any teams have jumped to the head of the class or if any have fallen behind and need extra tutoring.

In this fist post we’ll provide a breakdown of who the teams are, how we will be grading them, and what criteria we will be using to grade each social media account.

This time we’ll take a look at the following six local teams; BC Lions, Vancouver Canadians, Vancouver Canucks, Vancouver Giants, Vancouver Stealth, and Vancouver Whitecaps.

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