Blog

 
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Sep

17th

Community

CFL’s BC Lions a shining example for NFL to emulate

 ‘Be More Than a Bystander’ – the tagline says it all. The Canadian Football League’s BC Lions have had an active, high visibility and multimedia-encompassing campaign against domestic violence since 2011.  Yes, that’s right – 3 years and counting.   How do I know this?  Because they have been – true to their name – loud about it. And authentic (buzzword though it is, in this case highly applicable). More than a dozen players, front office staff, head coach and GM all giving voice to this important topic. The BC Lions didn’t hesitate when approached by the Ending Violence Association to front this public service campaign.  And they could have.

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Greening The US Open

“To solve the serious environmental problems facing our planet, we need to shift our culture toward more sustainable practices. Sports are hugely influential and can play a significant role in causing a ‘green’ ripple effect of enormous proportions, encouraging industries and consumers alike to improve the choices they make every day.” Billie Jean King, 4-time US Open Singles Champion; Member, World Tennis Hall of Fame.

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Where Schools Aspire to… Nothing

The biggest news in college sports in 2014-2015 will no doubt be the brand new 4-team playoff system at the FBS (Football Bowl Subdivision) level. Another story that merits significant attention is that the Zero-Waste Movement (i.e. diverting 90% or more of waste from landfill via recycling and composting) is gaining real traction at stadia and arenas across the country.  We take a look at 3 schools moving towards the Zero-Waste route this season:

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Jul

30th

Technology

How a Shift in Focus for Tech Start-Up Could Revolutionize Baseball

“Baseball, America’s pastime.” Where, at the height of the sport, players are still able to chew tobacco; Ah, tradition! Joking aside and despite some of it’s ‘old boys club’ demeanour, Major League Baseball (MLB) has been able to change with the times. How has the MLB moved to in the 21st century? Thanks to Hollywood, the general public would point to “Money Ball” – the use of analytics to assemble the 2002 Oakland Athletics. Most recently in 2014 – implementing the new instant replay system, providing managers with a challenge system. Lastly, the formation of Major League Baseball Advanced Media “BAM” – a powerhouse in sport and entertainment.

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NFL Thursday Night Special Prime for Storytelling

If you think about it, it’s remarkable how the NFL has been able to expand itself into the behemoth sport entity that it is today. In the beginning, the NFL practically went an entire work week without satisfying their fans core desire – games. However, we all know in the 1970’s that changed with Monday Night Football (MNF). The NFL built momentum with MNF and it gave fans something to look forward to, after arguably the most loathed day of the week.

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