Originally posted as guest blog to SponsorPitch‘s weekly Ahead of the Curve feature:
Broken Networks, Blurred Corporate Budgets and Automated Submissions’ Impact on Creativity in Sponsorship Development
Once upon a time, I managed the national marketing for an international automaker. We sponsored sport and the arts and found our partners either by seeking them out or them contacting us, often with detailed proposals specific to our brand. Seriously old school, we used the phone. Or actually met. In any case, we definitely conversed.
Following last week’s very well-received “Twitter Report”, we thought we’d share our observations on our Vancouver Pro Teams’ leverage of Facebook.
For Sports franchises, going green is a moral success story and an operations life saver when it comes to driving down costs, but it can also be a valuable incremental revenue generator by creating new and freshening up existing assets for sports sponsors. Great opportunities abound for sports venues, organizations and events to further capitalize on their environmental initiatives by pulling all the pieces together into a package and program that adds value, attracts new sponsors and earns some serious kudos from customers and stakeholders.
Electricity is always in the top three largest expenses for any sports venue. The key difference with this line item is that it is highly manageable and can help a team make some noise to boost CSR and public profile. With the high dollar sums involved, going green when it comes to power has never made more cents. Here’s a few success stories with hard numbers that you can reference in your pitch to management or stakeholders to go green.
We may not be surprised to hear that in each year “over 135 million fans attend more than 5,100 games in the NFL, NBA and NHL and MLB not including pre-season, playoffs and minor leagues games. ” But you may not know that “these four professional sports generate more than 80,000 tons of paper, plastic, and food waste per year,” according to ProGreenSports. Sport teams are now starting to realize how much waste is being generated at their games.
Given that many sports franchises and venues are still on a slower and harder path to revenue growth than they’d like, it seemed like a good time to offer a bit of a reflection on where the highest-return investments in facilities and franchise can be made right now.
And since we’re 5T and we’re doing this in 5 minutes, we’ll keep it to 5 ideas you can take away and think about.