Growing a following, connecting with the right groups, and delivering on objectives can be daunting tasks at first for any sports organization taking the dive into social media. Online tips and tools can be tempting and sometimes are helpful, but as an organization takes its first real steps into social media, these tools are often under-utilized, used incorrectly, or just plain ineffective at building a targeted following from ground zero.
Here’s a better way to build a foundation in social media:
If it’s been said once, it’s been tweeted a thousand times: social media is a vital tool for almost all businesses and organizations – Sports businesses, teams and National Sports Organizations or governing bodies are no exception. Many high end sports properties have jumped in full-tilt and are increasingly throwing more of their advertising budgets and HR resources at different social media activations, (check out Sports Fan Graph’s top performers to see what they’re executing across social media channels).
In line with this week’s theme, Waste Reduction “Waste not, want not”, here are 5 quick examples of some cool, sustainable activations that can save you money, activate a sponsorship, help you engage new sponsors or just generate some off season buzz. No matter what the primary goal, initiatives like these always reflect well on your organization meaning more tickets sales and more money. Hope these get your creative activation juices flowing!
” I have here some newspaper thirteen months old
I wrapped fish inside it; it’s smelly and cold
But I wouldn’t trade it for a big pot o’ gold!
I love it because it’s trash”
A friend of mine always starts his Technology/Venture Capital blogs with great rock lyrics, so I thought I’d start this one with these words of wisdom from Oscar the Grouch. And I do mean wisdom, because he knew that trash was valuable way back in 1970 when this was topping the charts.
If the above were a jeopardy answer, the question would be “What is the secret to deeper fan engagement for sports teams?”
I say ‘hit ‘em where they care – hit hard, hit often. It’s all wrapped in a velvet glove after all. People are responding to cause marketing like never before –according to eMarketer, a whopping 80% of fans are likely to switch brands based on a company’s affiliation with a cause. and giving them options to do good while supporting the home team cements that affinity for your organization. It also gives you a terrific opportunity to reach out to passionate audiences of a cause and potentially turn them into passionate fans of the team.
Inexpensive, effective and real-time options drive marketability of small properties — and that news couldn’t come at a better time.
Last week’s SBJ cover article “Running on Empty” laid out the state of high school athletics in the US. Cuts and cuts and more cuts mean that schools are hard-pressed to provide athletic programs. Increasingly coaches are taking on a second job — not to feed their own families — but to save the programs for the kids they coach. Former semi-pro athletes are becoming semi-pro fundraisers.