Please don’t keep me in the dark. And other hints to create a genuinely valuable experience.
It’s that time of year that many of us look out at the vast array of conferences (have these quadrupled in the last 5 years or is it just me?), and decide where to spend our time, energy and budget connecting with our peers.
While some people dread them, I love conferences – interesting conversations with great people doing cool things. Or sharing crazy client stories.
Connecting with people is the reason I go. But sometimes I feel the conference organizer loses sight of that. So, I thought I’d share some insights from the perspective of a veteran, and sometimes weary attendee.
I’ve roughly grouped them by time and space (the two things I have granted you in good faith for the next 3 days):
The most precious of commodities for all of us. Conferences cost big blocks of time away from the office and family. Make people glad they chose to spend it on your event:
Build it in. This is the primary reason for most people to physically go to a conference. Even for many speakers devoting their time. If we cannot interact, we may as well be watching a livestream of the event. 15-minute breaks typically allow for 1- 2 of these: a bathroom visit, grabbing a bite to maintain your energy, responding to something time-sensitive from the office or checking in at home. They typically don’t accommodate a conversation. Event organizers are ‘conveners’ – purposefully schedule generous time specifically aimed at fostering spontaneous conversations.
And protect it. You’ve created an agenda. Stick to it. Ensure your emcees, moderators and speakers stick to it. Put together a guide and reinforce with all of them that you will stay on schedule, if that involves cutting a microphone, you’ll do it.
I’ve observed drama among ‘stage-managers’ when timing runs over but the concern seems more for how their boss will bark at them than for the actual impact, namely disrupts dozens to hundreds of attendees’ schedules, steamrollering over much-need breaks and pushing the end of the day beyond human limits. Again, likely causing folks to bail out on end of day networking receptions because they are just spent.
Content is not always king. More is not always better.
Even with sufficient networking time & breaks scheduled, it’s still possible to over-do the content of your conference. Conferences that used to be 1.5 – 2 days have now stretched to 4 (“We just have SO much to cover!” one organizer recently exclaimed.) Yes, but how much do you think we can take in? Have you ever had a hard time figuring out the difference between Track 1 – session A and Track 4 – Session F? You’re not alone. They are the same topic. Different sponsors, though. Those extra 2 days are to cover promises made. Yet you seem to be the one paying for it.
I recently attended an event that had a 4-hour stretch with no scheduled break. 4 hours. Think about how you are stressing an audience with this kind of marathon programming block. Especially if they are sitting mid-row (see Breathing Room below). You’re also forcing me to walk out on a speaker to take a break – and once I’m up I don’t want to climb back in and make a ruckus, so I’ll just hang outside until they’re done. Were they a big sponsor of the event? Oops, I may have given the impression they weren’t that interesting. Really, I just had a leg cramp.
Programming sins create attendee burnout. If I’m spending 4 days with you now, I may only come every second or third year.
(feel free to take a break here….I understand)
This deserves its own post – but briefly: Coach…no, INSTRUCT, your moderators to take a journalist mentality. And I mean a real, old-school journalist who understands they are not the story. They should research, prepare questions and pre-interview each panelist. They should hold a group call to prepare the full panel for the flow of the conversation. Part 1 of the job is to bring out candid insights and relatable learnings from the panel for the audience. Part 2 is to facilitate the audience’s interaction with the panel. NOT to co-opt the audience’s opportunity to ask questions. The audience has their own questions. And they outnumber you. So statistically speaking, they’re probably more interesting than the moderator’s. They are also more likely to call attention to a point that wasn’t made clearly or a question that wasn’t satisfactorily answered earlier. Have a quiver of questions ready if the audience doesn’t bring them, and of course get the ball rolling with an opening Q for the Q & A, but don’t dominate the Q&A time with your own questions. That was part 1.
Also, give your moderators some tips and tools (possibly including a cattle prod) to reel in the wayward, rambling panelist. I certainly wish I’d had one recently for a guest who if I didn’t know better began to recite the company’s annual report from memory when asked to briefly introduce himself. I apologized profusely to the other panelists who suffered that graciously. Lesson learned. Passing it along.
Okay, that wasn’t all that brief. Feel free to take another break. I will not be offended at all.
Facilitate Pre- / Post-Conference Networking
The best conferences have a killer app. One was so killer, it’s still on my phone 2 years later. I even transferred it from an old phone to a new one. Talk about staying relevant. There are great support apps out there, they don’t cost that much and it’s an infinitely sponsorable asset with staying power (2 years! 2 phones!). What to look for/include?
- All attendees are pre-loaded, preferably with their LinkedIn profile and optimally with an in-app messaging option.
- Conference schedule is detailed (full conference description, speaker bios) and users can build their own schedule within it. (some allow attendees to rate the session right after they end)
- Embed the social media stream for the conference in the app and allow users to directly link their accounts to encourage interaction and user-generated content.
- Include links to local info and utilitarian apps (Yelp, Uber, etc.)
Other pre- and post-bonuses? If you’re a conference organizer, I know you have a killer email list. Use it. Find out why I’m coming – what do I hope to achieve, and then suggest how I can best accomplish that at your conference. Too many attendees you say? Well, there are probably about 4-5 key reasons, so you can group them. And really? I’m going to spend $1500-2000 and 3-4 days of my time on you and you can’t spend 5 – 10 minutes on me. Well, I know where we stand then, I guess.
Prompt attendees post-conference on ways to capitalize on conversations they had at the event. This can be a mass email (but with any skill it will not be addressed ‘Dear Attendee’ – that just hurts).
The best organizers make me feel that they are truly interested in my business success all year, not just my annual registration fee.
Heart of Darkness
Typically, the plenary room is pitch black. ‘All the better to see the slides, my dear’, you say. Yes…..well…. Two things I can’t see? My notebook to take notes on your session, and my fellow attendees. The plenaries are my only opportunity to see who else is in attendance. (Unless you created that killer app). Notice how often speakers also joke about not being able to see anyone in the audience? Yeah. Lighten up.
Conferences come in 2 forms – icebox and oven. And despite this being the number one topic in every on-site washroom, are almost never adjusted. I really don’t need to elaborate here. Just work on it. Preferably during the conference. Ideally on Day 1.
We all know sitting is the new smoking. I appreciate that space is at a premium (we’ve all seen hotels’ conference rates- harrowing), but you are in the interactive learning business, not the institutional torture business. People will hang at the back because they arrive late, need to leave early or simply can’t do long stretches of sitting. Try to set up the space to plan for that, rather than forcing dozens of folks to hug the wall and feel awkward doing it. This also helps avoid 3 days of tension between your AV people and attendees.
Avoid setting 60-seat wide rows in the plenary sessions (excuse me, pardon me, whoops, sorry!) with knee-space for the vertically-challenged. Especially if you plan to pin folks there for up to 4 hours in a row. Yikes. Set the seats up a few inches apart from one another – not linked together like business-clad chain gang. Since you’ve endowed us with attendee bags, we have our own stuff and we’ve got our winter coats on to survive (see Temperature above), we need a little elbow room.
If you want to get extra jiggy, curve the rows set-up so I might see the faces of others in my row. When I’m forced to sit face-front, rod-straight it takes me back to the days of awaiting my turn in the principal’s office.
OK, getting down to the nitty-gritty here, but remember you are holding me captive for several days. Snack breaks, like Temperature, also seem to come in 2 extreme forms: sugar-bombings and vegan, gluten-free, bunker-ready breakfast bars. (I go to a lot of environmental conferences). But just one or the other. <sigh>
Again, try to consider the attendee’s plight. Sleepy. Out of synch with their normal time zone. Sequestered.
Don’t skimp here (again, I revisit the $1500-2K price tag) and put some thoughtful choices out. May I suggest, a mix of fresh fruit and packaged snacks – both of which can be recovered and donated if not eaten, as well as a few more indulgent doses of sucrose. It is difficult to meet everyone’s expectations, but try and at least make the attempt. Sometimes I see that sad platter of cookies and can almost hear the words ‘What else can we cut from the budget?’. When that question comes up, I suggest you take another look at the Agenda, Day 4.
A SIDENOTE ON COST
Back in the day (circa 2006) only 1 conference I attended that had a price tag north of $1K. And it was in New York, had quite a high profile and no doubt much higher per-attendee costs. Back then there were only about a half-dozen conferences I’d consider each year. Budgeting time and money was much easier then and I typically managed to make 4-5 of them.
Now I’m lucky to see offerings where ‘early-bird’ registration is under $2K. Before airfare and hotel. And I’m bombarded with promos for at least 25-30 options per year. I haven’t yet increased my hours on the planet (or my budget) five-fold. So hard choices need to be made.
Cost is never my primary issue. If I feel it’s worth it, I’ll be there. But I’m not too keen to pay you the big bucks to torture me for 3-4 days.
Conclusion (Thank God, right? You’ve spent half a conference reading this now)
Think hard about your attendees needs.
I’m looking for equal parts personal conversations and learning. If your event isn’t interactive I can just catch a webinar. Much lower carbon footprint and my family will be happy I’m home.
Everyone’s Time is Valuable
Use the time attendees’ have granted you respectfully – from agenda to event management. ROI on their time investment should be top of mind in your planning and execution. It’s far more important than ROI on the registration fee.
Create a Special Place
Curate the conference space as carefully as the content, to allow the latter to truly shine, foster the best possible outcomes and realize many happy returns.
So, dear conference organizer, I look forward to seeing you this year. And maybe even the next year, too.
Fellow travelers, I’d love to hear what you love, hate and would change about the conferences you attend.
Organizers, if you know I’ve attended your conference and wonder what I thought about it, get in touch.
Sports Are Often A Social Bellweather.
Not an earthshattering statement. Sports are by their nature social, so not a major leap to assert they often mirror and amplify social issues, but some may not always notice they can provide the catalytic focal point for these issues to be addressed – that is, when the leadership in sports steps in to that space.
And I feel they do, more often than not.
If you haven’t been watching – and no one can forgive you given all that has happened this week – the State of North Carolina is currently considering legislative rollbacks that would among other things rescind certain civic protection of the LGBT community. As I have a number of friends in NC, I’ve been following this story via their Facebook posts. But today it landed front and center on my desktop, via SportsBusinessJournal, in this post on how the NBA and the NCAA have made public statements on how they are monitoring the situation, and both were very clear about their stances on the matter:
The NBA in a statement said it is “deeply concerned that this discriminatory law runs counter to our guiding principles of equality and mutual respect.” while the NCAA noted that it was “one of the first organizations to express concern about the religious freedom law last year in Indiana”.
One would think that the Indiana situation, which was resolved in favor of humanity, would be near enough history for the NC legislature to call to mind.
Naturally they follow several companies who have expressed similar positions, but my business is sports, so I note the happenings here more markedly.
And while individuals will speak out, it is hard for them to uproot their lives and speak with their feet, and they have no immediate way to revoke their tax dollars. And corporations, too, can threaten to leave the state, but that is also no mean or immediate undertaking – and in the end, harms like-minded people whom they employ.
But the NBA All-Star Game and NCAA tournaments can be pulled and moved without profoundly impacting the more civilly minded citizens of North Carolina’s livelihoods and families. And while it certainly is disruptive to the NBA and NCAA event organizers, it is more than offset through principled action that enables them to sustain, and perhaps elevate their business.
So, to the good people of North Carolina who are concerned about the turn their state is taking, I say have faith. In basketball. Your state’s universal foundation of faith. Because through basketball, all will be made right with the world.
There is beauty in simplicity. And a bit of magic in beauty.
And that’s the feeling I came away with from Monday’s ‘Cool 2016 Richmond’ (British Columbia) event. Largely because the City of Richmond has figured out how to make sustainable event and sport hosting simple. And accessible.
Which is beautiful. And a bit magical.
The former Olympic host city (speedskating and more importantly, Holland West in the guise of Heineken House during the Games) bestowed a legacy gift on local festival and smaller scale prospective sports hosts with a full evening designed to help local events – regardless of size – be as resource-conscious as possible.
COOL Richmond was put on in the atmosphere of a most festive event – inside the LEED-certified Oval with food trucks, craft beers, compostable serviceware, and green ambassadors – and circus performers.
And they did it in the language of the audience – in the form of a beautifully designed event:
– A Midway of sustainable service providers under the ever-awe-inducing ‘big top of the Oval’s stunning roof was a wonderful way to show key vendors in action and anable organizers to mingle in in a festival atmosphere. No stuffy trade show, info-expo set-up here.
– Storytellers shared wondrous tales of enchanting characters (volunteers) who whisked away the bad (garbage) while recognizing the hidden treasures (recyclables!) hidden amongst the villagers (event audiences). The various speakers sharing best practices kept their words light and messages practical, but positive. Event organizers told of how greening their events wove magical outcomes of cleaner streets during the events, binners providing valuable services while playing a key (and dignified) role in diverting recyclables from the landfill and the ever-present cheerfulness of Green Team volunteers adding to the happy, welcoming atmosphere of the party.
–Takeaway treasures for all in the form of Richmond’s new ‘7-Step Quick Guide to Sustainable Events‘ – shared widely as guests were invited from all over Greater Vancouver, and produced in conjunction with the International Academy of Sport Science and Technology (AISTS – Switzerland) . Vendors happily shared their wares, including event merchandise company STG sending us all home with a very cool T-shirt and Food Truck El Cartel feeding all with their wonderful Bulgogi Short Rib Tacos.
-And key to any fascinating tale, the Genie/Fairy Godmother/Wizard element who appears to give you just the bit the protagonist needs to power his/her own success:
in this case, the City of Richmond maintains the ‘Green Team’ volunteer base, fully trained, engaging the City’s youth and ready to be deployed in any configurations events may need. The City has two portable water stations that can be loaned out to events, enabling visitors to bring their own bottles and keep the waste down. The City has a ‘Wheel Watch’ bicycle valet service that can be booked for events. The City connects you to local Food Recovery programs to mitigate the food waste. The City will advise, support and reward you with it’s new ‘Sustainable Event Champion’ designation, which will certainly resonate with both participants and with sponsors.
Creating these solutions from a central source that provides consistency and solid expertise allows organizers to get on with what they do best. It makes the work of their many departments easier. And it assures that Richmond’s reputation for hosting is a notch above by creating zero waste, transit-friendly, procurement-sensitive grassroots events.
The best part of all – they are happy to share their best practices with you and your event wherever you are.
The City of Richmond has simplified creating responsibly managed, well run and enjoyable events and festivals. Which I find simply beautiful. And a little bit magical, too.
Cool Richmond indeed.
The evening was a collaboration of many, as all good things are: multiple departments of the City of Richmond, the absolutely stunning Richmond Olympic Oval, the AISTS, and the Ann Duffy Group and the many generous sponsors and partners of the evening, including compostable packaging company BSIBio who also provided a valuable pre-event workshop on the nitty gritty practicalities of incorporating compostables into food operations. Marc Stoiber provided an invigorating keynote, while organizers of Khatsilano Festival, Car Free Days and Richmond World Days candidly shared experiences and resources.
Three is a magic number. Yes it is. It’s a magic number. All you Schoolhouse Rock grads can hum along.
For those not in the know, sports have always embraced threes on the field/court/rink/track. The Triple Crown in horseracing, triple-double in basketball, hat tricks in hockey and the epically elusive triple that has kept hundreds from hitting for the cycle in baseball. It turns out, the front office is becoming as enamored of the three as the lockeroom, as countless franchises and leagues have embraced a triple-bottom-line approach to managing the business, that is putting equal emphasis on profits, planet and people, in their pursuit of success.
The State of Green
Next week marks the 5th installment of the Green Sports Summit, the annual conference of the teams, leagues, facilities and universities who are forging a smarter, more resilient path to maintaining a competitive advantage in their operations – gameday and beyond. What began as a like-minded group of clubs and venues in the ever-tree-loving Pacific Northwest has now blossomed to over 200 members, committed to sharing numbers, experiments and pushing one another to greater efforts in driving costs and carbon footprints downward while remaining committed to providing exceptional fan experiences.
So it seems like as good a time as any to reflect on each of the major North American leagues’ ‘State of Green’.
The graphic above gives you a quick visual rundown of where each of the leagues currently stand in terms of team awareness/engagement in responsible operations, but it doesn’t really tell the whole story. At the league level, we have had early innovators who have plateaued in their commitment and laggards who have leaped ahead with great gusto.
The percentages associated with each of the leagues refer to the number of clubs in the league who also maintain an individual membership in the Green Sports Alliance. Nice to see MLB batting .750. Hockey and basketball teams are also posting up playoff-worthy stats, and hopefully moving toward conference champ levels. The NFL seems to be in a position that describes the league itself – a bit lagging on the social leadership front (despite a few shining stars – more below). And perhaps most surprising of all, the MLS. With an outdoor summer season, a veneration of natural grass surfaces and a disproportionate fan base of 18-34 year olds who are arguably more environmentally aware, it’s a bit of an eye-opener to see them with a relegation-level number of engaged clubs.
The great news is that all of the major U.S.-based leagues are members of the Green Sports Alliance, an organization dedicated to “Leveraging the cultural & market influence of sports to promote healthy, sustainable communities where we live & play.” The pretty good news is that many of their individual teams are as well. But as you can see, there is still room for improvement.
But a parent can only do so much with its adult children – so to gain some insight into these participation numbers, we feel its best to start with a look at their most fundamental relationship’s influence and guidance to date. In this post, we characterize each league’s approach and most notable efforts to date.
The critical thing to remember is that we are making candid observations about what has been undertaken to date and not ‘grading’ each of them – every action undertaken by these leagues is noteworthy and commendable. We hope our exploration will ignite their innate competitiveness to move the ball down the field even more.
Strategy synopsis: League Leadership, Continuous Improvement, Strong Acknowledgement of Individual Clubs’ Efforts
The league was the absolute forerunner and a early champion of leading all its clubs by providing practical resources for greening operations. They established the first ‘Greening Advisor’ in 2006 in collaboration with the NRDC to guide clubs toward resources, and Commissioner Bud Selig was recognized for his active advocacy in providing league office resources to all member clubs. MLB has certainly played a role in encouraging its franchises to adopt and share best practices, though the 81-game schedule and lower ticket prices are likely also a factor in incentivizing clubs’ efforts to root out efficiencies in operations. It didn’t hurt that Green Sports Alliance chairman, Scott Jenkins, was coming from MLB, but other early leaders including Joe Abernathy of the St Louis Caridnals, Brad Mohr of the Cleveland Indians (now working his mojo for the Cleveland Browns), and the Phillies and Twins organizations were equally instrumental in leading the way with novel energy, water and waste management solutions.
Strategy synopsis: Unified Voice, Fan-Facing Communications, Community Connections
A league with a similar, aggressive early move on greening, the NBA Green Week remains one of the most visible with fan-facing efforts, starting in earnest in 2007. Whatever the NBA does, it does with the entertainment and celebrity factor in mind. While individual club efforts are less celebrated than the league-branded and promoted Green Week, the Portland Trailblazers early, aggressive stewardship of their facility and their community is notable. This could well be that Blazers owner Paul Allen who also owns the NFL Seahawks, was an instigator of getting the original clubs together to discuss energy savings options. The league’s began by doing environmental assessments of its offices and the NBA Store. One small, but remarkable outcome was eliminating BPA from its licensed products – 4 years before the US FDA required this. NBA Green Week was started in 2009 with a heavy and very public focus on community service projects involving health & greenspace, specialty apparel and PSAs featuring players. The NBA has done the most effective job of harnessing star power in its community-directed messaging. Additionally innovative, they have taken their sustainability values with them overseas, incorporating responsible event practices and associated fan-messaging into the NBA EuropeLive Tour.
Strategy synopsis: Clinical, strategic and unrelenting. Taking it to the boards.
While arriving a bit later than its peers, the NHL has taken no small measures since beginning its NHL Green program in January 2010. Moving as fast and forcefully as its game, just shy of 2 years later the league’s stewardship of investment and commitment to greening all of its events, its own operations and those of ALL 30 member franchises led to the 2011 Beyond Sport ‘Sport for Environment’ Award. This recognized the greening of its Draft, Winter Classic, All-Star Game and Stanley Cup Championship, the establishment of a Greening Advisor, but more importantly a dedicated team to put all 30 clubs through en environmental audit, and experimentation with new technologies on behalf of all its venues to guide their investments and upgrades responsibly. It also acknowledged the adoption by all 30 teams of the ‘Rock and Wrap It Up’ food recovery program. Again, to emphasize – all 30 clubs. Astonishing, really, for a league that has had two significant work stoppages, including the loss of an entire season. Other firsts include the first League Sustainability Report, issued in 2014 and the first league level Official Energy Provider with Constellation Energy. It doesn’t hurt that they have a passionate spokesman in Andrew Ference and another in former New York Ranger great, Mike Richter, who now runs a venture capital firm investing in clean technologies.
The next step will see how these very significant and substantive actions are translated to fans – and beyond.
Strategy synopsis: First mover with strong influence potential, several superstars, must lead strongly to keep pace
As with many things, the NFL has been a pioneer, and this is true on the sustainability front to some extent as well, with greening of the SuperBowl going back to 2000. Improving the environmental aspects of championships and all-star games is no mean feat, as they are moving feasts, with multiple venues, stakeholders and local regulations changing every time it comes around. Their focus has been in five key areas: solid waste management, material reuse, food recovery, sports equipment and book donations and greenhouse gas reduction. The man at the head of the parade is Jack Groh, Director of Environmental Sustainability for the NFL, who begins speaking with the host city and organizing committee up to three years ahead of the event to move the needle as much as possible with the various moving parts. And measure and report it each time. As of 2011, the league has also been addressing responsible management of its three primary offices in Manhattan, Culver City and Mount Laurel, New Jersey. The league also benefits from having one of the earliest pioneering teams in all of sports ‘greening’ in the Philadelphia Eagles. Their efforts date back to 2003 when building Lincoln Financial Field (where a guy by the name of Scott Jenkins was in charge). The Eagles are committed to becoming the first net positive sports facility, by generating more energy than they use. SuperBowl 49 was the first played under LED field lighting reducing the electricity demand there by 75% (and eliminating that tricky blackout problem). SuperBowl 50 has an even more broad-ranging plan with its dual commitment to sustainability and social impact, but these need to be showcased more prominently. In fact, the last 4 SuperBowls have made it a point to proclaim themselves loudly the ‘Greenest Super Bowl Ever’, bringing the topic front and center while millions are watching, fan and non-fan alike. The annual one-upmanship of this claim is a laudable practice under Mr. Groh’s leadership.
While the NFL may have been the earliest league onside, it has not been as aggressive as other leagues in pushing the ball down the field or in field coverage through stewardship of its franchises. Then again, they may well have the most difficult owners to wrangle.
Strategy synopsis: Read and react. Looking to the yeoman to report back.
The new kid on the block, and with many items to manage as the league continues to grow and develop, but to our minds the one with the most to gain, and the fan base most likely to reward their efforts and fully engage and amplify both team and sponsor messaging (18-34 year olds). While the league has a ‘Greener Goals’ designated initiative under its broader MLS Works community relations program, at present this is in transition while a number of new MLS partners settle in to their chosen activations.
In truth the league has learned it may be best to take its cues from the best practices that emerge from its teams and fortunately there are a fair few doing some terrific community-based work. The Portland Timbers #StandTogether Week is a terrific example of combining social and environmental measures with a week full of projects that has fans and non-fans alike working with players, front office and mascot on community improvement projects. Portland was also the site of the 2014 All-Star Game where a strong recycling initiative was on tap. The rival Sounders play in the very responsibly managed CenturyLink Field and have emulated their Cascadia rivals with their ImpactSeattle program, also focused on a series of community projects centered on a single week and partnered with existing non-profit organizations. These are smart in several ways – the single week enables the club to get player participation up and simplifies this for the players. It also provides the media with several options to provide profile. It helps the club manage the partner relationships & requests, and finally it provides a solid focal point for the supporter groups and the community-at-large to direct their energy and time. It’s easily incorporated into the clubs’ existing media buys as an ad ‘snipe’ or tag in radio and TV. Naturally the social media on the lead-up and in the activity capture is also easier to manage and more impactful.
The LA Galaxy are celebrating their 20th anniversary with the 20 for Twenty campaign, consisting of 20 community service projects focusing on human and environmental health over the course of the 2015 season.
The MLS would do well to take note of the simple, yet effective framework of these team initiatives: they leverage their more ‘accessible’ players’ willingness to go out into the community and the mobilization capacity and fanatical civic pride of their supporters groups to reach into the community providing both tangible service outcomes and connection to the casual and non-fans of the club. This is what we’d call a triple bottom line impact effort (social good, environmental gain and club ROI on marketing and likely sales).
We are the champions, my friends
So who’s winning? We all are for now, but you know you’re only as good as your last outing, so we look forward to reporting significant ball movement by all of these leagues heading into the 2016 Summit.
Over the course of the next few weeks, we’ll be going into greater detail on the actions of each of these leagues’ franchises in a framework that provides both an assessment and decently fair context for comparison. Hopefully, we’ll give you enough stats and insight to draft your fantasy green team.
When the New Orleans’ Hornets were presented with an opportunity to rebrand and rename the Crescent City NBA franchise, they had a rich palette of choices (Krewe, Brass, Cajuns, Blues among others). And while a few of us initially scratched our heads at the choice of ‘Pelicans’, a closer look reveals why the moniker was the most meaningful and authentic decision they could have made.
Our own Aileen McManamon provided her industry insight to Small Business BC by contributing an article featured in their ‘Growing A Business” section. Small Business BC is British Columbia’s premiere resource centre for knowledge-based business products and services. Aileen’s article “The Business of Major Events: Exploring and Pursuing High Profile Contracts” focuses on ways to properly leverage the opportunities around sports events to help grow your business profile. The article is highlighted by her “Four Reasons to Pursue Major Events Business”. Please visit Small Business BC for the full article here
With autonomy awarded to the “Power Five” Conferences this summer, the lines of collegiate and professional sports are becoming ever increasingly blurred. While the powers of self-governance has been extended to schools and conferences, student-athletes are still held by the amateur limitations of NCAA.
‘Be More Than a Bystander’ – the tagline says it all. The Canadian Football League’s BC Lions have had an active, high visibility and multimedia-encompassing campaign against domestic violence since 2011. Yes, that’s right – 3 years and counting. How do I know this? Because they have been – true to their name – loud about it. And authentic (buzzword though it is, in this case highly applicable). More than a dozen players, front office staff, head coach and GM all giving voice to this important topic. The BC Lions didn’t hesitate when approached by the Ending Violence Association to front this public service campaign. And they could have.
“To solve the serious environmental problems facing our planet, we need to shift our culture toward more sustainable practices. Sports are hugely influential and can play a significant role in causing a ‘green’ ripple effect of enormous proportions, encouraging industries and consumers alike to improve the choices they make every day.” Billie Jean King, 4-time US Open Singles Champion; Member, World Tennis Hall of Fame.