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	<title>5T Sports :: Sports Marketing - Vancouver, BC, Canada.</title>
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		<title>New Age Issues, Old School Solutions</title>
		<description><![CDATA[Originally posted as guest blog to SponsorPitch&#8216;s weekly Ahead of the Curve feature Broken Networks, Blurred Corporate Budgets and Automated Submissions’ Impact on Creativity in Sponsorship Development Once upon a time, I managed the national marketing for an international automaker. We sponsored sport and the arts and found our partners either by seeking them out [...]]]></description>
		<link>http://5tsports.com/web/new-age-issues-old-school-solutions/</link>
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		<title>The Anatomy of a #YVRSportsbiz Tweetup</title>
		<description><![CDATA[We&#8217;re already looking forward to the next #YVRSportsbiz tweetup!! As a little case study of its own, we thought we’d outline how the whole event came together.  With so many social media pros in the room, we thought this would provide a good discussion starter, feedback on what we can do better for next time [...]]]></description>
		<link>http://5tsports.com/web/the-anatomy-of-a-yvrsportsbiz-tweetup/</link>
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		<title>Lets Do This Thing&#8230;. Vancouver Sports Social Media Tweet Up</title>
		<description><![CDATA[Come Together:  On March 30th, we're bringing together the people who create, use, test, question and recreate new ways to do things: entertain, sell tickets, create games, host and generally get the town buzzing for Vancouver Sports Peeps first (?) Tweetup at the Charles Bar in Gastown.]]></description>
		<link>http://5tsports.com/web/lets-do-this-thing-vancouver-sports-social-media-tweet-up/</link>
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		<title>Now That We Own the Podium, What Will We Do With It?</title>
		<description><![CDATA[Late last week, the Globe &#38; Mail (Canada) posted an article asking whether athletes who are essentially “working for Canada” should be paid. Leaving aside the question of “Should elite athletes be paid?” (and for the record, yes, as we long ago left all vestiges of amateur sport aside), begs the question how to pay [...]]]></description>
		<link>http://5tsports.com/web/now-that-we-own-the-podium-what-will-we-do-with-it/</link>
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		<title>Vancouver Sports Teams&#8217; Facebook Scorecards</title>
		<description><![CDATA[Following last week’s very well-received “Twitter Report”, we thought we’d share our observations on our Vancouver Pro Teams’ leverage of Facebook. For some comparisons among the teams and some context within their own leagues, we’ve charted their activity followed by some commentary on what we  read into this info. Team Custom Landing Page Fans (League [...]]]></description>
		<link>http://5tsports.com/web/vancouver-sports-teams-facebook-scorecards/</link>
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		<title>Which Team Takes Gold in Vancouver Sport&#8217;s Twitter Landscape?</title>
		<description><![CDATA[With the start of the New Year we here at 5T decided to take a moment and appreciate our surroundings. What we found was a great cross-section of different approaches sports teams can and are taking toward social media sitting right in our back yard!   The top teams and franchises here in beautiful British Columbia [...]]]></description>
		<link>http://5tsports.com/web/which-team-takes-gold-in-vancouver-sports-twitter-landscape/</link>
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		<title>Sports Organizations should Start Offline to Build Online</title>
		<description><![CDATA[Growing a following, connecting with the right groups, and delivering on objectives can be daunting tasks at first for any sports organization taking the dive into social media. Online tips and tools can be tempting and sometimes are helpful, but as an organization takes its first real steps into social media, these tools are often [...]]]></description>
		<link>http://5tsports.com/web/sports-organizations-should-start-offline-to-build-online/</link>
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		<title>Steps 1-5 for getting your Sports Organization off the Social Media Bench</title>
		<description><![CDATA[If it’s been said once, it’s been tweeted a thousand times:   social media is a vital tool for almost all businesses and organizations &#8211; Sports businesses, teams and National Sports Organizations or governing bodies are no exception. Many high end sports properties have jumped in full-tilt and are increasingly throwing more of their advertising budgets and [...]]]></description>
		<link>http://5tsports.com/web/steps-1-5-for-getting-your-sports-organization-off-the-social-media-bench/</link>
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		<title>Sustainability Sponsorship Opportunities Abound!</title>
		<description><![CDATA[For Sports franchises, going green is a moral success story and an operations life saver when it comes to driving down costs, but it can also be a valuable incremental revenue generator by creating new and freshening up existing assets for sports sponsors. Great opportunities abound for sports venues, organizations and events to further capitalize [...]]]></description>
		<link>http://5tsports.com/web/sustainability-sponsorship-opportunities-abound/</link>
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		<title>Helpful Tips and Hard numbers for making the Business Case to Save Power</title>
		<description><![CDATA[﻿Electricity is always in the top three largest expenses for any sports venue. The key difference with this line item is that it is highly manageable and can help a team make some noise to boost CSR and public profile. With the high dollar sums involved,  going green when it comes to power has never [...]]]></description>
		<link>http://5tsports.com/web/some-helpful-examples-for-making-the-business-case-for-saving-power/</link>
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