New Revenue Streams
A change of ownership for a Minor League Baseball franchise prompted a review of all partnerships by the incoming management. We conducted a comprehensive assessment of the club’s venue-based assets, media, corporate partnerships and community involvement. As a result we created new partnership categories, novel activation campaigns for existing partners and developed richer media content. Existing partnerships’ value was increased 175% in year one, providing operating capital for facility improvements and guest experience investments.
Getting to the Grassroots
5T developed a comprehensive digital presence strategy and implementation plan for a professional women’s soccer team with 3 objectives: drive game attendance, strengthen ties to youth soccer associations and fundraise for the team’s foundation. The plan prioritized online media channels, outlined the central brand message, set measurable performance targets and specifically laid out the internal and external resources (manpower and budget) to execute in years 1-3.
Energy & Water Cost Savings
Our sustainability audit for a Minor League Baseball franchise identified $23,000 in immediate cost savings through measurable energy and water usage reductions. We also provided a prioritized roadmap for further savings of $65,000 in the next 3-5 years, identified applicable rebates and grants, and worked with key partners (stadium owner, utility companies and manufacturers) to align all parties’ interests and benefits from the program.
League Marketing & Operations Plan
5T is currently engaged by a new professional league to advise on league management systems, technology infrastructure and the business services offering for franchise owners. We are defining central department roles and functions, assessing mobile ticketing and fan loyalty tools and developing marketing guidelines and reporting systems to position the league and the individual franchises for success.