There is beauty in simplicity. And a bit of magic in beauty.
And that’s the feeling I came away with from Monday’s ‘Cool 2016 Richmond’ (British Columbia) event. Largely because the City of Richmond has figured out how to make sustainable event and sport hosting simple. And accessible.
Which is beautiful. And a bit magical.
The former Olympic host city (speedskating and more importantly, Holland West in the guise of Heineken House during the Games) bestowed a legacy gift on local festival and smaller scale prospective sports hosts with a full evening designed to help local events – regardless of size – be as resource-conscious as possible.
COOL Richmond was put on in the atmosphere of a most festive event – inside the LEED-certified Oval with food trucks, craft beers, compostable serviceware, and green ambassadors – and circus performers.
And they did it in the language of the audience – in the form of a beautifully designed event:
– A Midway of sustainable service providers under the ever-awe-inducing ‘big top of the Oval’s stunning roof was a wonderful way to show key vendors in action and anable organizers to mingle in in a festival atmosphere. No stuffy trade show, info-expo set-up here.
– Storytellers shared wondrous tales of enchanting characters (volunteers) who whisked away the bad (garbage) while recognizing the hidden treasures (recyclables!) hidden amongst the villagers (event audiences). The various speakers sharing best practices kept their words light and messages practical, but positive. Event organizers told of how greening their events wove magical outcomes of cleaner streets during the events, binners providing valuable services while playing a key (and dignified) role in diverting recyclables from the landfill and the ever-present cheerfulness of Green Team volunteers adding to the happy, welcoming atmosphere of the party.
–Takeaway treasures for all in the form of Richmond’s new ‘7-Step Quick Guide to Sustainable Events‘ – shared widely as guests were invited from all over Greater Vancouver, and produced in conjunction with the International Academy of Sport Science and Technology (AISTS – Switzerland) . Vendors happily shared their wares, including event merchandise company STG sending us all home with a very cool T-shirt and Food Truck El Cartel feeding all with their wonderful Bulgogi Short Rib Tacos.
-And key to any fascinating tale, the Genie/Fairy Godmother/Wizard element who appears to give you just the bit the protagonist needs to power his/her own success:
in this case, the City of Richmond maintains the ‘Green Team’ volunteer base, fully trained, engaging the City’s youth and ready to be deployed in any configurations events may need. The City has two portable water stations that can be loaned out to events, enabling visitors to bring their own bottles and keep the waste down. The City has a ‘Wheel Watch’ bicycle valet service that can be booked for events. The City connects you to local Food Recovery programs to mitigate the food waste. The City will advise, support and reward you with it’s new ‘Sustainable Event Champion’ designation, which will certainly resonate with both participants and with sponsors.
Creating these solutions from a central source that provides consistency and solid expertise allows organizers to get on with what they do best. It makes the work of their many departments easier. And it assures that Richmond’s reputation for hosting is a notch above by creating zero waste, transit-friendly, procurement-sensitive grassroots events.
The best part of all – they are happy to share their best practices with you and your event wherever you are.
The City of Richmond has simplified creating responsibly managed, well run and enjoyable events and festivals. Which I find simply beautiful. And a little bit magical, too.
Cool Richmond indeed.
The evening was a collaboration of many, as all good things are: multiple departments of the City of Richmond, the absolutely stunning Richmond Olympic Oval, the AISTS, and the Ann Duffy Group and the many generous sponsors and partners of the evening, including compostable packaging company BSIBio who also provided a valuable pre-event workshop on the nitty gritty practicalities of incorporating compostables into food operations. Marc Stoiber provided an invigorating keynote, while organizers of Khatsilano Festival, Car Free Days and Richmond World Days candidly shared experiences and resources.