Community

Behind the NBA’s New Orleans Pelicans’ Substantial Name Choice

When the New Orleans' Hornets were presented with an opportunity to rebrand and rename the Crescent City NBA franchise, they had a rich palette of choices (Krewe, Brass, Cajuns, Blues among others).  And while a few of us initially scratched our heads at the choice of 'Pelicans', a closer look reveals why the moniker was the most meaningful and authentic decision they could have made. (more…)

By Lew Blaustein, ago
Sustainability

LED: Liquidity Extraction Devices

 Managing the lighting at a sports stadium or arena is one of the most important facets of a venue Operations Manager's job. Its performance has to be stellar. It represents a cost that is significant that needs to be minimized. And it is a major factor in a venue's Greening (or not). LED lights, which are both high performing and energy efficient, initially faced a slow adoption curve in the industry due to high costs. But, as the cost curve is moving down, more venues are making the switch to LEDs. (more…)

By Lew Blaustein, ago
Community

Greening The US Open

"To solve the serious environmental problems facing our planet, we need to shift our culture toward more sustainable practices. Sports are hugely influential and can play a significant role in causing a ‘green’ ripple effect of enormous proportions, encouraging industries and consumers alike to improve the choices they make every day." Billie Jean King, 4-time US Open Singles Champion; Member, World Tennis Hall of Fame.

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By Lew Blaustein, ago
Fan Engagement

Where Schools Aspire to… Nothing

The biggest news in college sports in 2014-2015 will no doubt be the brand new 4-team playoff system at the FBS (Football Bowl Subdivision) level. Another story that merits significant attention is that the Zero-Waste Movement (i.e. diverting 90% or more of waste from landfill via recycling and composting) is gaining real traction at stadia and arenas across the country.  We take a look at 3 schools moving towards the Zero-Waste route this season: (more…)

By Lew Blaustein, ago
Sustainability

The Win-Win-Win-Win of Green for MiLB’s Spokane Indians

A major pillar of 5T Sports’ business is to help Minor League Baseball clubs save money and engage their fans by operating more “greenly”/efficiently. With that in mind, we’re starting an occasional blog series that will highlight some of the great green strides minor league clubs are taking. Leading off are the Spokane (WA) Indians, the Class A Short Season affiliate of the Texas Rangers. They have taken a measured, decade-long approach to greening their operations. While they still have a way to go in their “greening journey”, significant progress has been made, for the environment, the bottom line and the fans. 5T Sports spoke with Spokane Indians co-owner Andy Billig about where they’ve been, sustainability-wise, and where they are going. (more…)

By Lew Blaustein, ago
Sustainability

Old Parks Every Bit as Green as New

This Sunday, the English Premier League (EPL), the world's most popular soccer league, concludes its season with the championship still in the balance. Fans the world over will be glued to their TVs to see whether Chelsea, Liverpool or Manchester City bring home the crown (ManCity is in the driver's seat as of this writing). Aston Villa is at the other end of the EPL spectrum, barely above the dreaded "relegation zone" (each year, the teams that finish in the bottom 3 of the 20 team league get "relegated" to the league below the EPL). But, Villa is at/near the "top of the table" in terms of the EPL's environmental sustainability rankings. (more…)

By Lew Blaustein, ago