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Behind the NBA’s New Orleans Pelicans’ Substantial Name Choice

When the New Orleans' Hornets were presented with an opportunity to rebrand and rename the Crescent City NBA franchise, they had a rich palette of choices (Krewe, Brass, Cajuns, Blues among others).  And while a few of us initially scratched our heads at the choice of 'Pelicans', a closer look reveals why the moniker was the most meaningful and authentic decision they could have made. (more…)

By Lew Blaustein, ago
Community

Featured Author: Small Business BC

Our own Aileen McManamon provided her industry insight to Small Business BC by contributing an article featured in their 'Growing A Business" section. Small Business BC is British Columbia's premiere resource centre for knowledge-based business products and services. Aileen's article "The Business of Major Events: Exploring and Pursuing High Profile Contracts" focuses on ways to properly leverage the opportunities around sports events to help grow your business profile. The article is highlighted by her "Four Reasons to Pursue Major Events Business". Please visit Small Business BC for the full article here (more…)

By Chris Fox, ago