General

Keys to Increased Revenues Within Reach

Given that many sports franchises and venues are still on a slower and harder path to revenue growth than they’d like, it seemed like a good time to offer a bit of a reflection on where the highest-return investments in facilities and franchise can be made right now. And since we’re 5T and we’re doing this in 5 minutes, we’ll keep it to 5 ideas you can take away and think about. (more…)

By Aileen McManamon, ago
Community

Vancouver’s Kids No Longer East’side-lined’

On realizing that less than 3% of school-age kids were playing organized soccer – widely recognized as the most affordable sport option – compared to over 20% on the city’s more affluent west side, local community centre leader Carole Brown set out to determine the cause.  It came down to barriers well beyond the cash for fees — language and cultural barriers, single-income homes, dearth of volunteer coaches & organizers and transportation all limited the options presented to inner city kids.  In many cases, these kids are relegated to remaining inside their homes, inactive and socially disconnected from even their nearest surroundings. (more…)

By Aileen McManamon, ago
General

Real Vancouver Souvenirs

So I stopped by the Olympic Store ‘International Pavilion’ at the Bay the other day (also known as the 5th floor). Once I made my way past the furniture, bedding, and other housewares I found the goodies I was so keen to check out — team gear from various nations (I can still see the gorgeous store the Russians had in Torino-and it was jammed 24/7). The Russians are at it again, and it is nice stuff, but $298 for a track jacket? Nyet, spasibo (sic – no cyrillic on my keyboard). Yes, it is a beautiful design and well made, but holy smokes Batman. That’s a lot of dough. I can’t say I fared better anywhere else (though the thrifty Dutch have kept it to T-shirts and sling bags – all in the requisite Orange and with a simple ‘Nederland’ stamped across them — smart thinking, they can recycle what doesn’t sell at the World Cup this summer, or on Queens Day or pretty much any occasion. Clever, those Hollanders!). Country by country we’re looking at huge price tags. (more…)

By Aileen McManamon, ago
Sponsorship

Kudos to RBC for Getting it Right

Now, I’ve had my moments in the past with RBC (Royal Bank of Canada) but I have to absolutely say, that without a doubt, they have done so many things right with their sponsorship it has actually changed my opinion of the company from borderline satisfaction to an actual fan.  If you’d have told me I’d be blogging this the last time we were renewing a mortgage, I’d have laughed. Nonetheless — here’s the rundown: (more…)

By Aileen McManamon, ago
Sponsorship

Nicer, Better, Faster — Customer Service Ideals Elude Olympic Sponsors

“May those who love us, love us.  And those who don’t love us, may God turn their hearts.  And if he can’t turn their hearts, may he turn their ankles so we’ll know them by their limping” Irish proverb As someone who deals in sport sponsorship, I often wonder how the sponsorships that companies undertake are handled in internal communications.   I’m sure it makes the company newsletter.  There’s probably a few posters hung up.  And whatever advertising is done that’s apparent enough, too.  There may even be some good lip service about why they’re doing this (common ideals, philosophies) — and in many cases I’m sure there is a wholesale embrace of the ideals of the associated organizations / people — especially when they are grass roots or amateur sport initiatives (let’s just leave Tiger out of this for today). (more…)

By Aileen McManamon, ago
General

Free is A Relative Term

The debate rages on, the dilemma continues and monetization is a magical, mystical concept.  I’m sure our ancestors who didn’t even use currencies would be amused and confused about our seeming inability to figure out the basics of trade these days.  Between the internet laying it all at our feet, and our totally disjointed culture of entitlement, the concept of ‘paying’ for things seems to suddenly come under scrutiny & derision.  I’ve fallen into these discussions myself, but I think I’m better now.  Reminds me of something a former colleague used to say …”Let’s not overthink this thing.” (more…)

By Aileen McManamon, ago
Community

Vancouver Sports Social Media Tweet Up

Having ‘checked in’ at various Sports and Social Media conferences in a few cities over the last year (and eyeing the calendar for the next cool place to drop in and talk shop) we thought, ‘Hold the phone (plane) – why aren’t we getting together with people here?”
The answer to that of course is somebody’s gotta get that ball rolling. So we’re on it.
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By Aileen McManamon, ago