The Ultimate Playbook

These are the United Nations Global Goals. Hiding behind each icon is an example of how sports organizations are working to end poverty, promote inclusive prosperity and protect the planet. For more on the Goals, see below.

Sports has a lot in common with the United Nations: It’s international, aspirational, and full of acronyms.

Turns out they are aligned in a number of other ways.

If you haven’t seen this table or these icons before, welcome to the Global Goals. They represent a common approach that businesses, governments and non-profits are classifying and speaking about issues that are vital for a vibrant, healthy world. They are also referred to as the Sustainable Development Goals (SDGs).

How does that relate to the sports sector?

Click on any of the icons above for a current day example of how teams, leagues and events are bringing their own solutions to the table for a brighter future.

*if you have a great punchline for this joke, send it to us and we’ll reward you with some groovy, sustainable swag from 5T.