Activating Sports Partnerships for Environmental Goals

Co-Authored with the Sport Ecology Group and Avocet Holding, this whitepaper explores the politics of climate action (vs inaction), sports' largest marketing partners’ needs and 7 key success factors in designing effective, measurable and impactful campaigns that fans will respond to and sponsors will value.

The Sustainable Sports Agenda: Opportunities for the Sports Industry to Build Back Better

A collaborative research and thought piece on how the 'Big Pause' in live sports can accelerate its move to carbon neutral operations while providing a healthy, safe and top notch experience for fans

Opportunities in Concessions and Back of House to#BuildBackBetter

Part 3 of our Series with Recipric, Sport Ecology Group and Phase 3 Sports, exploring the in-venue opportunities to advance the Sustainable Sport Agenda in the new era of live events

FULL FINAL REPORT: The Sustainable Sports Agenda: Opportunities for the Sports Industry to Build Back Better

What risks and opportunities await sports franchises as they work toward returning to play, and returning fans to the stands and broadcasts? In this comprehensive review of operations and branding, we explore the context of sports in the 21st century and how to thrive in a post-pandemic,social-unrest and economic pressure-laden world. Co-authored with Recipric, Phase3 Sports and Sport Ecology Group.

Opportunities in Gameday Logistics to #BuildBackBetter

Second installment in our collaborative series on how the 'Big Pause' in live sports can accelerate its move to carbon neutral operations. Here we focus on gameday transportation, venue arrival, gate entry and departure.

Opportunities in Fan Communications and Partnerships to #BuildBackBetter

Fourth installment in our collaborative series on how the 'Big Pause' in live sports can accelerate its move to carbon neutral operations. Here we focus on gameday transportation, venue arrival, gate entry and departure.

The Secret Language of Top Sports Partners

5T Sports Group's Aileen McManamon dishes on the new codewords the big brands are using to communicate their priorities and values. Are you fluent?

Decade of Action: Time to Give the Proverbial 110%

March 2020 item from Aileen McManamon in the The Sustainability Report outlining how teams and leagues can reach beyond their capacity and recruit fans to 'Build Back Better'