Futureproofing Sports Partnerships
There has been a seismic shift in brand strategy, marketing and messaging in 2020. Global health, economic, social justice issues and the climate emergency are accelerating corporate priority action in these areas as consumers, employee activists and investors expect authentic, verifiable action from them.
Sports Proeprties in a position to provide a platform for realizing and amplifying that action will weather the next few tumultuous years.
This guide unpacks the forces in play and how to proactively respond to secrue your future with your key partners.
Co-Authored with the Sport Ecology Group and Avocet Holding, this whitepaper explores the politics of climate action (vs inaction), sports' largest marketing partners’ needs and 7 key success factors in designing effective, measurable and impactful campaigns that fans will respond to and sponsors will value.
A collaborative research and thought piece on how the 'Big Pause' in live sports can accelerate its move to carbon neutral operations while providing a healthy, safe and top notch experience for fans
Part 3 of our Series with Recipric, Sport Ecology Group and Phase 3 Sports, exploring the in-venue opportunities to advance the Sustainable Sport Agenda in the new era of live events
FULL FINAL REPORT: The Sustainable Sports Agenda: Opportunities for the Sports Industry to Build Back Better
What risks and opportunities await sports franchises as they work toward returning to play, and returning fans to the stands and broadcasts? In this comprehensive review of operations and branding, we explore the context of sports in the 21st century and how to thrive in a post-pandemic,social-unrest and economic pressure-laden world. Co-authored with Recipric, Phase3 Sports and Sport Ecology Group.
Second installment in our collaborative series on how the 'Big Pause' in live sports can accelerate its move to carbon neutral operations. Here we focus on gameday transportation, venue arrival, gate entry and departure.
Fourth installment in our collaborative series on how the 'Big Pause' in live sports can accelerate its move to carbon neutral operations. Here we focus on gameday transportation, venue arrival, gate entry and departure.
March 2020 item from Aileen McManamon in the The Sustainability Report outlining how teams and leagues can reach beyond their capacity and recruit fans to 'Build Back Better'