Community

CFL’s BC Lions a shining example for NFL to emulate

 'Be More Than a Bystander’ – the tagline says it all. The Canadian Football League’s BC Lions have had an active, high visibility and multimedia-encompassing campaign against domestic violence since 2011.  Yes, that’s right – 3 years and counting.   How do I know this?  Because they have been – true to their name – loud about it. And authentic (buzzword though it is, in this case highly applicable). More than a dozen players, front office staff, head coach and GM all giving voice to this important topic. The BC Lions didn’t hesitate when approached by the Ending Violence Association to front this public service campaign.  And they could have. (more…)

By Aileen McManamon, ago
Social Media

Leveraging Social Media for Security & Guest Safety

Much of the buzz around social media in sports has been largely marketing & media centered, with teams pushing out their promotions, shoring up ticket sales and getting the latest game day lineups out.  The teams using social channels for sales are still at the vanguard, believe it or not.  But the utility of social for security & guest relations is pretty well untapped.  The availability of inexpensive, off-the-shelf solutions to know who’s in the building and what they’re talking about is right at safety personnel’s fingertips. (more…)

By Aileen McManamon, ago
Sponsorship

New Age Issues, Old School Solutions

Originally posted as guest blog to SponsorPitch‘s weekly Ahead of the Curve feature:

Broken Networks, Blurred Corporate Budgets and Automated Submissions’ Impact on Creativity in Sponsorship Development

Once upon a time, I managed the national marketing for an international automaker. We sponsored sport and the arts and found our partners either by seeking them out or them contacting us, often with detailed proposals specific to our brand. Seriously old school, we used the phone. Or actually met. In any case, we definitely conversed.

(more…)

By Aileen McManamon, ago
Sponsorship

Sustainability Sponsorship Opportunities Abound!

For Sports franchises, going green is a moral success story and an operations life saver when it comes to driving down costs, but it can also be a valuable incremental revenue generator by creating new and freshening up existing assets for sports sponsors. Great opportunities abound for sports venues, organizations and events to further capitalize on their environmental initiatives by pulling all the pieces together into a package and program that adds value, attracts new sponsors and earns some serious kudos from customers and stakeholders. (more…)

By Aileen McManamon, ago
Sustainability

Hard Numbers: Making the Business Case to Save Power

Electricity is always in the top three largest expenses for any sports venue. The key difference with this line item is that it is highly manageable and can help a team make some noise to boost CSR and public profile. With the high dollar sums involved,  going green when it comes to power has never made more cents.  Here’s a few success stories with hard numbers that you can reference in your pitch to management or stakeholders to go green. (more…)

By Aileen McManamon, ago
Sustainability

Professional Sports Teams are Embracing Recycling

We may not be surprised to hear that in each year “over 135 million fans attend more than 5,100 games in the NFL, NBA and NHL and MLB not including pre-season, playoffs and minor leagues games. ” But you may not know that “these four professional sports generate more than 80,000 tons of paper, plastic, and food waste per year,” according to ProGreenSports. Sport teams are now starting to realize how much waste is being generated at their games. (more…)

By Aileen McManamon, ago