Community

Behind the NBA’s New Orleans Pelicans’ Substantial Name Choice

When the New Orleans' Hornets were presented with an opportunity to rebrand and rename the Crescent City NBA franchise, they had a rich palette of choices (Krewe, Brass, Cajuns, Blues among others).  And while a few of us initially scratched our heads at the choice of 'Pelicans', a closer look reveals why the moniker was the most meaningful and authentic decision they could have made. (more…)

By Lew Blaustein, ago
Community

Featured Author: Small Business BC

Our own Aileen McManamon provided her industry insight to Small Business BC by contributing an article featured in their 'Growing A Business" section. Small Business BC is British Columbia's premiere resource centre for knowledge-based business products and services. Aileen's article "The Business of Major Events: Exploring and Pursuing High Profile Contracts" focuses on ways to properly leverage the opportunities around sports events to help grow your business profile. The article is highlighted by her "Four Reasons to Pursue Major Events Business". Please visit Small Business BC for the full article here (more…)

By Chris Fox, ago
Community

CFL’s BC Lions a shining example for NFL to emulate

 'Be More Than a Bystander’ – the tagline says it all. The Canadian Football League’s BC Lions have had an active, high visibility and multimedia-encompassing campaign against domestic violence since 2011.  Yes, that’s right – 3 years and counting.   How do I know this?  Because they have been – true to their name – loud about it. And authentic (buzzword though it is, in this case highly applicable). More than a dozen players, front office staff, head coach and GM all giving voice to this important topic. The BC Lions didn’t hesitate when approached by the Ending Violence Association to front this public service campaign.  And they could have. (more…)

By Aileen McManamon, ago
Community

Greening The US Open

"To solve the serious environmental problems facing our planet, we need to shift our culture toward more sustainable practices. Sports are hugely influential and can play a significant role in causing a ‘green’ ripple effect of enormous proportions, encouraging industries and consumers alike to improve the choices they make every day." Billie Jean King, 4-time US Open Singles Champion; Member, World Tennis Hall of Fame.

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By Lew Blaustein, ago