There is beauty in simplicity. And a bit of magic in beauty. And that’s the feeling I came away with from Monday’s ‘Cool 2016 Richmond’ (British Columbia) event. Largely because the City of Richmond Read more…
When the New Orleans' Hornets were presented with an opportunity to rebrand and rename the Crescent City NBA franchise, they had a rich palette of choices (Krewe, Brass, Cajuns, Blues among others). And while a few of us initially scratched our heads at the choice of 'Pelicans', a closer look reveals why the moniker was the most meaningful and authentic decision they could have made. (more…)
Our own Aileen McManamon provided her industry insight to Small Business BC by contributing an article featured in their 'Growing A Business" section. Small Business BC is British Columbia's premiere resource centre for knowledge-based business products and services. Aileen's article "The Business of Major Events: Exploring and Pursuing High Profile Contracts" focuses on ways to properly leverage the opportunities around sports events to help grow your business profile. The article is highlighted by her "Four Reasons to Pursue Major Events Business". Please visit Small Business BC for the full article here (more…)
With autonomy awarded to the “Power Five” Conferences this summer, the lines of collegiate and professional sports are becoming ever increasingly blurred. While the powers of self-governance has been extended to schools and conferences, student-athletes are still held by the amateur limitations of NCAA.
'Be More Than a Bystander’ – the tagline says it all. The Canadian Football League’s BC Lions have had an active, high visibility and multimedia-encompassing campaign against domestic violence since 2011. Yes, that’s right – 3 years and counting. How do I know this? Because they have been – true to their name – loud about it. And authentic (buzzword though it is, in this case highly applicable). More than a dozen players, front office staff, head coach and GM all giving voice to this important topic. The BC Lions didn’t hesitate when approached by the Ending Violence Association to front this public service campaign. And they could have. (more…)
"To solve the serious environmental problems facing our planet, we need to shift our culture toward more sustainable practices. Sports are hugely influential and can play a significant role in causing a ‘green’ ripple effect of enormous proportions, encouraging industries and consumers alike to improve the choices they make every day." Billie Jean King, 4-time US Open Singles Champion; Member, World Tennis Hall of Fame.