Fan Engagement

NFL Thursday Night Special Prime for Storytelling

If you think about it, it's remarkable how the NFL has been able to expand itself into the behemoth sport entity that it is today. In the beginning, the NFL practically went an entire work week without satisfying their fans core desire - games. However, we all know in the 1970's that changed with Monday Night Football (MNF). The NFL built momentum with MNF and it gave fans something to look forward to, after arguably the most loathed day of the week. (more…)

By Chris Fox, ago
General

Vancouver Sport’s Teams Social Media Report Cards

Back in December of 2013 we took a look at how Vancouver's resident sport's teams were faring with the use of their twitter and facebook accounts. We're back to break it down a little further and to see if any teams have jumped to the head of the class or if any have fallen behind and need extra tutoring. In this fist post we'll provide a breakdown of who the teams are, how we will be grading them, and what criteria we will be using to grade each social media account.

This time we'll take a look at the following six local teams; BC Lions, Vancouver Canadians, Vancouver Canucks, Vancouver Giants, Vancouver Stealth, and Vancouver Whitecaps.

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By Chris Fox, ago
General

Keys to Increased Revenues Within Reach

Given that many sports franchises and venues are still on a slower and harder path to revenue growth than they’d like, it seemed like a good time to offer a bit of a reflection on where the highest-return investments in facilities and franchise can be made right now. And since we’re 5T and we’re doing this in 5 minutes, we’ll keep it to 5 ideas you can take away and think about. (more…)

By Aileen McManamon, ago
General

Real Vancouver Souvenirs

So I stopped by the Olympic Store ‘International Pavilion’ at the Bay the other day (also known as the 5th floor). Once I made my way past the furniture, bedding, and other housewares I found the goodies I was so keen to check out — team gear from various nations (I can still see the gorgeous store the Russians had in Torino-and it was jammed 24/7). The Russians are at it again, and it is nice stuff, but $298 for a track jacket? Nyet, spasibo (sic – no cyrillic on my keyboard). Yes, it is a beautiful design and well made, but holy smokes Batman. That’s a lot of dough. I can’t say I fared better anywhere else (though the thrifty Dutch have kept it to T-shirts and sling bags – all in the requisite Orange and with a simple ‘Nederland’ stamped across them — smart thinking, they can recycle what doesn’t sell at the World Cup this summer, or on Queens Day or pretty much any occasion. Clever, those Hollanders!). Country by country we’re looking at huge price tags. (more…)

By Aileen McManamon, ago
General

Free is A Relative Term

The debate rages on, the dilemma continues and monetization is a magical, mystical concept.  I’m sure our ancestors who didn’t even use currencies would be amused and confused about our seeming inability to figure out the basics of trade these days.  Between the internet laying it all at our feet, and our totally disjointed culture of entitlement, the concept of ‘paying’ for things seems to suddenly come under scrutiny & derision.  I’ve fallen into these discussions myself, but I think I’m better now.  Reminds me of something a former colleague used to say …”Let’s not overthink this thing.” (more…)

By Aileen McManamon, ago
General

Now That We Own the Podium, What Will We Do With It?

Late last week, the Globe & Mail (Canada) posted an article asking whether athletes who are essentially “working for Canada” should be paid. Leaving aside the question of “Should elite athletes be paid?” (and for the record, yes, as we long ago left all vestiges of amateur sport aside), begs the question how to pay them. This prompted a few people to comment on the capacity of the sport organizations with which the athletes are affiliated. (more…)

By Aileen McManamon, ago