General

Vancouver Sport’s Teams Social Media Report Cards

Back in December of 2013 we took a look at how Vancouver's resident sport's teams were faring with the use of their twitter and facebook accounts. We're back to break it down a little further and to see if any teams have jumped to the head of the class or if any have fallen behind and need extra tutoring. In this fist post we'll provide a breakdown of who the teams are, how we will be grading them, and what criteria we will be using to grade each social media account.

This time we'll take a look at the following six local teams; BC Lions, Vancouver Canadians, Vancouver Canucks, Vancouver Giants, Vancouver Stealth, and Vancouver Whitecaps.

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By Chris Fox, ago
Social Media

Leveraging Social Media for Security & Guest Safety

Much of the buzz around social media in sports has been largely marketing & media centered, with teams pushing out their promotions, shoring up ticket sales and getting the latest game day lineups out.  The teams using social channels for sales are still at the vanguard, believe it or not.  But the utility of social for security & guest relations is pretty well untapped.  The availability of inexpensive, off-the-shelf solutions to know who’s in the building and what they’re talking about is right at safety personnel’s fingertips. (more…)

By Aileen McManamon, ago
Community

Vancouver Sports Social Media Tweet Up

Having ‘checked in’ at various Sports and Social Media conferences in a few cities over the last year (and eyeing the calendar for the next cool place to drop in and talk shop) we thought, ‘Hold the phone (plane) – why aren’t we getting together with people here?”
The answer to that of course is somebody’s gotta get that ball rolling. So we’re on it.
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By Aileen McManamon, ago
Social Media

Sports Organizations should Start Offline to Build Online

Growing a following, connecting with the right groups, and delivering on objectives can be daunting tasks at first for any sports organization taking the dive into social media. Online tips and tools can be tempting and sometimes are helpful, but as an organization takes its first real steps into social media, these tools are often under-utilized, used incorrectly, or just plain ineffective at building a targeted following from ground zero. Here’s a better way to build a foundation in social media: (more…)

By Aileen McManamon, ago
Social Media

5 Steps for getting your Sports Organization off the Social Media Bench

If it’s been said once, it’s been tweeted a thousand times: social media is a vital tool for almost all businesses and organizations – Sports businesses, teams and National Sports Organizations or governing bodies are no exception. Many high end sports properties have jumped in full-tilt and are increasingly throwing more of their advertising budgets and HR resources at different social media activations, (check out Sports Fan Graph’s top performers to see what they’re executing across social media channels). (more…)

By Aileen McManamon, ago
Community

A Cause, Wrapped in a Sport, Inside a Social Network* (Chill, Winston!)**

If the above were a jeopardy answer, the question would be “What is the secret to deeper fan engagement for sports teams?” I say ‘hit ‘em where they care – hit hard, hit often. It’s all wrapped in a velvet glove after all. People are responding to cause marketing like never before –according to eMarketer, a whopping 80% of fans are likely to switch brands based on a company’s affiliation with a cause.  and giving them options to do good while supporting the home team cements that affinity for your organization. It also gives you a terrific opportunity to reach out to passionate audiences of a cause and potentially turn them into passionate fans of the team. (more…)

By Aileen McManamon, ago