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Featured Author: Small Business BC

Our own Aileen McManamon provided her industry insight to Small Business BC by contributing an article featured in their 'Growing A Business" section. Small Business BC is British Columbia's premiere resource centre for knowledge-based business products and services. Aileen's article "The Business of Major Events: Exploring and Pursuing High Profile Contracts" focuses on ways to properly leverage the opportunities around sports events to help grow your business profile. The article is highlighted by her "Four Reasons to Pursue Major Events Business". Please visit Small Business BC for the full article here (more…)

By Chris Fox, ago
Sponsorship

New Age Issues, Old School Solutions

Originally posted as guest blog to SponsorPitch‘s weekly Ahead of the Curve feature:

Broken Networks, Blurred Corporate Budgets and Automated Submissions’ Impact on Creativity in Sponsorship Development

Once upon a time, I managed the national marketing for an international automaker. We sponsored sport and the arts and found our partners either by seeking them out or them contacting us, often with detailed proposals specific to our brand. Seriously old school, we used the phone. Or actually met. In any case, we definitely conversed.

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By Aileen McManamon, ago
Sponsorship

Sustainability Sponsorship Opportunities Abound!

For Sports franchises, going green is a moral success story and an operations life saver when it comes to driving down costs, but it can also be a valuable incremental revenue generator by creating new and freshening up existing assets for sports sponsors. Great opportunities abound for sports venues, organizations and events to further capitalize on their environmental initiatives by pulling all the pieces together into a package and program that adds value, attracts new sponsors and earns some serious kudos from customers and stakeholders. (more…)

By Aileen McManamon, ago
Sponsorship

Kudos to RBC for Getting it Right

Now, I’ve had my moments in the past with RBC (Royal Bank of Canada) but I have to absolutely say, that without a doubt, they have done so many things right with their sponsorship it has actually changed my opinion of the company from borderline satisfaction to an actual fan.  If you’d have told me I’d be blogging this the last time we were renewing a mortgage, I’d have laughed. Nonetheless — here’s the rundown: (more…)

By Aileen McManamon, ago
Sponsorship

Nicer, Better, Faster — Customer Service Ideals Elude Olympic Sponsors

“May those who love us, love us.  And those who don’t love us, may God turn their hearts.  And if he can’t turn their hearts, may he turn their ankles so we’ll know them by their limping” Irish proverb As someone who deals in sport sponsorship, I often wonder how the sponsorships that companies undertake are handled in internal communications.   I’m sure it makes the company newsletter.  There’s probably a few posters hung up.  And whatever advertising is done that’s apparent enough, too.  There may even be some good lip service about why they’re doing this (common ideals, philosophies) — and in many cases I’m sure there is a wholesale embrace of the ideals of the associated organizations / people — especially when they are grass roots or amateur sport initiatives (let’s just leave Tiger out of this for today). (more…)

By Aileen McManamon, ago
Sponsorship

Sponsorship’s Last Mile: How Local Teams Can Deliver

Inexpensive, effective and real-time options drive marketability of small properties — and that news couldn’t come at a better time.

Last week’s SBJ cover article “Running on Empty” laid out the state of high school athletics in the US.  Cuts and cuts and more cuts mean that schools are hard-pressed to provide athletic programs.  Increasingly coaches are taking on a second job — not to feed their own families — but to save the programs for the kids they coach.  Former semi-pro athletes are becoming semi-pro fundraisers.
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By Aileen McManamon, ago