Fan Engagement

Where Schools Aspire to… Nothing

The biggest news in college sports in 2014-2015 will no doubt be the brand new 4-team playoff system at the FBS (Football Bowl Subdivision) level. Another story that merits significant attention is that the Zero-Waste Movement (i.e. diverting 90% or more of waste from landfill via recycling and composting) is gaining real traction at stadia and arenas across the country.  We take a look at 3 schools moving towards the Zero-Waste route this season: (more…)

By Lew Blaustein, ago
Social Media

Leveraging Social Media for Security & Guest Safety

Much of the buzz around social media in sports has been largely marketing & media centered, with teams pushing out their promotions, shoring up ticket sales and getting the latest game day lineups out.  The teams using social channels for sales are still at the vanguard, believe it or not.  But the utility of social for security & guest relations is pretty well untapped.  The availability of inexpensive, off-the-shelf solutions to know who’s in the building and what they’re talking about is right at safety personnel’s fingertips. (more…)

By Aileen McManamon, ago